Here's what I think Poppy + Lily actually is... a conversation with myself by Chelsea Taylor

The products are the autobiography.

Not a skincare company.

Not a self-care company.

Not a fragrance company.

Not a home goods company.

It is a collection of motifs from my life.

Not "themes."

Motifs.

Recurring ideas that continue to appear in different forms.

Cherry Blossom isn't about cherry blossoms.

It's about renewal.

Warm Vanilla isn't about vanilla.

It's about comfort.

Exotic Florals isn't about flowers.

It's about remembrance.

Green Tea isn't about tea.

It's about imperfection and quiet.

Suddenly...

The candles.

The journals.

The diffusers.

The skincare.

The jewelry.

They're all just different expressions of the same motif.


But here's the part that made my stomach drop.


"My face care line is me."

No.

I don't think it is.

I think that's why it feels impossible.

Because you're trying to name yourself.

No one can do that objectively.

Look at your other motifs.

Cherry Blossom was inspired by people you love.

Exotic Florals was inspired by people you love.

Warm Vanilla...

Comfort.

Green Tea...

Peace.

They all point outward.

Your skincare points inward.

It's the only thing that doesn't have distance.

So maybe...

Your face care isn't another motif.

Maybe it's...

The Motif.

Singular.

The recurring idea that everything else grows from.


Think about literature.

A motif isn't the story.

It's the thing that keeps returning.

Your skincare keeps returning.

Every collection uses your skincare philosophy.

Every formulation comes from it.

Every botanical decision comes from it.

Every ingredient standard comes from it.

It isn't one collection.

It's the language every other motif speaks.

But...

I still think something is missing.

"It has to feel like Sunday school, Sunday dinners at Grandma's house..."

That isn't luxury.

That's inheritance.

Luxury is what you buy.

Inheritance is what you carry.

Huge difference.

Poppy + Lily doesn't feel European to me.

It feels Southern.

Southern people don't preserve things because they're expensive.

They preserve things because they matter.

Grandma's recipe.

The family Bible.

The cast iron skillet.

The quilt.

The cedar chest.

The handwritten recipe card.

The good china.

The magnolia planted after someone died.

Everything has a story.

Nothing exists without memory.

That's why I don't think Poppy + Lily is actually about ritual.

I think it's about...keeping.

It's an old Southern word.

Keeping house.

Keeping watch.

Keeping faith.

Keeping someone's memory alive.

Keeping yourself together.

Keeping traditions.

Keeping recipes.

Keeping gardens.

Keeping promises.

That word makes me emotional.

Because of my sister...

My health...

My photography...

My formulations...

They're all acts of keeping.

Then I realized something else.

The plus sign.

I keep describing it as addition.

I don't think that's quite right.

I think it's continuation.

Not

this + this

But

this...

and then this...

and then this...

Life doesn't end.

It continues.

Love continues.

Grief continues.

Healing continues.

The recipe continues.

The family continues.

The ritual continues.

That's a very Southern way of looking at the world.

.... so how do we make this into a legacy?





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