Our Story: From Healing to Heritage
The Heart of the Routine
Poppy + Lily was born from a personal journey of intention and healing. After facing overwhelming health challenges and the loss of her sister, Chelsea sought a way to bring purpose and clarity back into her daily life. In the quiet moments of grief, she found that focusing on simple, mindful tasks and setting intentional routines provided the roadmap for her own restoration.
Named in honor of her sister and created to support her sister’s children, Olivea and Julyan, Poppy + Lily is a heritage brand built on the belief that self-care is a foundational pillar of mental health.
The Practice of Sunday Routine
If Poppy + Lily provides the tools, Sunday Routine is the practice. We believe that the way you spend your Sunday determines the rhythm of your week. This platform was designed to bridge the gap between high-end, science-backed formulations and the soulful rituals that sustain us.
From our award-winning photography to our meticulously crafted DIY beauty recipes, every element of Sunday Routine is rooted in the same intentionality that saved our founder’s life. It is a space for those who seek to reset, manifest, and move through the world with clarity.
A Mission Beyond the Mirror
Our story is deeply tied to a commitment to the next generation. Because we understand the profound impact of loss and the challenges of mental health, we dedicate 10% of all proceeds to initiatives focused on mental health and substance abuse. Specifically, these funds support children who have lost, or are at risk of losing, a parent due to these issues.
When you join the Sunday Routine community, you aren't just choosing a better week—you are contributing to a legacy of healing and support.
0 comments